Measure a variety of user engagement metrics, find out if users continue to use your app, and view the number of installations, sessions, and active devices. Each metric can be viewed by territory, source type, device, and more, so you can understand how your in-app events are influencing your apps’ growth and success. View information about your in-app events, including event page views, reminder and notification data, and the number of downloads and redownloads that were driven by your in-app events. You can also view the number of resulting app installations. Find out which sources they used to invoke it (for example, NFC tags, Safari, or App Clip Codes) and see the number of App Clip card views, installations, sessions, crashes, and more. Understand how users discover and engage with your App Clip, so you can measure performance over time.

Create unique links for each marketing campaign, so you’ll understand your average spend per user and know which campaigns drive the most downloads. Measure downloads from Smart App Banners in Safari and cross-promotion in apps that use StoreKit to display your product page.

Measure the performance of your marketing campaigns across channels, such as social media, email, and paid advertising, so you can focus on the campaigns that are most effective. This data provides insight into how your marketing efforts and metadata changes affect downloads. You can measure your app’s downloads, including First-Time Downloads, Redownloads, and Total Downloads, as well as your App Store conversion rate. See how many users discover your app while searching or browsing on the App Store, and find out which apps and websites bring customers to your product page.

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